Digital Marketing in Sheffield for Kitchen Businesses: 4 Game-Changing Strategies You Can't Afford to Miss!
Introduction to Digital Marketing in Sheffield
If you are a kitchen business manufacturer in and around Sheffield, South Yorkshire, digital marketing might well be a part of your overall marketing strategy.
Let’s face it though - the world of digital marketing is constantly changing. So what’s a small kitchen business to do to stand above the competition and get in front of those precious customers?
Here we share with you 4 of our tried and true game-changing digital marketing strategies that will rapidly move the needle for your kitchen business.
Optimising for local search (local SEO)
Optimising your website and associated content for local searches is one of the best ways to organically increase the number of highly relevant and interested buyers visiting your website.
Don’t just take our word for it though; take a look at some of the findings by seo.ai.
| Metric | Impact on Businesses |
|---|---|
| Dominant Search Channel | 69% of digital traffic arises from local and organic searches. |
| Rapid Purchase Decisions | A notable 28% of individuals who search locally end up purchasing within a day. |
| Google's Influence | 87% of customers used Google to evaluate local businesses in 2022. |
Without over-complicating matters, here are some of the first things you should be doing for improving your local SEO
Claim and verify your Google My Business profile (GMB).
Google has plenty of how-tos on how to do that, so you can get cracking straightaway.
Fix your NAP profile.
NAP stands for Name, Address, Phone number.
According to Smart Insights, NAP consistency is one of the most significant factors of local SEO.
So make sure that your NAP is consistent wherever you have posted it on the web, particularly Google.
Blog about long-tail, high traffic and low competition keywords that are relevant to your local area.
The best way to do this is to go to your Google Ads Manager dashboard (find it at ads.google.com) and use their Keywords Tool.
These are just three things to do to get started with optimising your business’s digital footprint for local search.
Sort these out first, and then dig deeper.
Social Media Engagement for Digital Marketing Success in Sheffield
We all know the importance of social media marketing for kitchen businesses. So without regurgitating the same thing repeatedly, here are three practical digital marketing tips that you can start implementing straightaway for increasing your social media engagement.
Create more Facebook reels.
If you know social media platforms at all, you will know that the popular ones are incredibly saturated. This means that the traditional way of posting content (static photos and Instagram carousels) will not get you far organically.
However in every platform, there are pockets of content categories that are still under-served. There are more eyeballs than there is content available there. And it is here that you should be focusing your energy.
Facebook Reels is one such under-served platform niche that is still pushing out content organically. So grab this chance while it’s around and put our more Facebook Reels!
Post more on LinkedIn.
You might be cringing at this suggestion but here’s the thing - today’s LinkedIn is acting like yesterday’s Facebook.
You’ll be surprised at the type of content that is being published there … and a lot of it is very socially inclined, rather than being stiff, corporate stuff that we expect to see.
What’s more - LinkedIn too is another under-served social media platform, like Facebook Reels.
So grab your chance and put out content on there pronto!
Get more user-generated content (UGC).
Think client reviews, but rich with videos and photos. According to Insense Ads, customers find UGC 50% more trustworthy than other types of media. We need not say more.
Come up with creative ways of enticing your customers to publish UGC (perhaps through incentives like Amazon gift cards, or offering discounts on future purchases).
And once you receive those raving reviews, be sure to link back to them and repost the living daylights out of them.
Seriously.
Struggling to wrap your head around all this stuff?
Harness the power of Whatsapp Marketing
According to Cooby CRM, WhatsApp messages have a baseline open rate of 58%, making it an incredibly powerful channel for marketing communication. What’s more - not enough businesses are using WhatsApp Business.
If you’ve been out of the loop, WhatsApp Business is a completely separate app from your personal WhatsApp.
You can upload your brand logo and all related information on there, and communicate with your viewers at a completely different level.
It’s time for quick action - install WhatsApp Business on your smartphone now and get the ball rolling.
Local Partnerships and Sponsorships in Sheffield for Digital Marketing Success
The subheading might sound like a mouthful, but local partnerships and sponsorships don’t need to be complicated. You just have to consider what your audience loves.
When it comes to us Brits, who doesn’t love football?
Here’s a very interesting fact by Xero:
70% of women’s sports fans would be more likely to think positively about a brand that sponsored their favourite sport, and 64% would be more likely to purchase from it.
Can you think about what other local activities your target audience indulges in? What opportunities can you exploit for sponsoring these activities?
And then how can you promote your sponsorship or local partnership digitally? There are so many opportunities for written, visual and audio content, it’s mind-boggling!
So look a little closer at your star buyers - what do they care about? What do they do for fun? And start exploring there.
Conclusion
As we wrap up our exploration of digital marketing strategies for Sheffield's kitchen businesses, remember this: in the ever-evolving digital landscape, Sheffield's charm lies not just in its steel but in the adaptability of its businesses.
From mastering local SEO to leveraging the underappreciated potential of Facebook Reels and LinkedIn, our city offers a unique canvas for your digital success. Don't overlook the impact of WhatsApp Marketing and the timeless effectiveness of email campaigns.
And as you consider local partnerships, think about what resonates with your audience – perhaps a shared love for football or other local activities. Sheffield is not just a city; it's a community waiting to embrace your kitchen business.
Still feeling overwhelmed?
