7 Steps to Strategic Digital Agency Marketing: Achieve Your Small Business Goals with Expert Guidance
7 Steps to Strategic Digital Agency Marketing - not unlike the 7 colours of the rainbow!
Introduction to Digital Agency Marketing
In this friendly guide, we will delve into the world of Digital Agency Marketing. Using powerful marketing statistics, we will unlock 7 key steps to boost your business goals with expert strategic guidance. Let's get started!
The Importance of Strategic Digital Agency Marketing
In today's digital landscape, strategic digital agency marketing is not just a buzzword but a game-changer for small businesses aiming to thrive online. It's the compass guiding your brand through the vast and dynamic digital space.
By strategically leveraging digital agency marketing, small businesses can amplify their visibility, engage with a broader audience, and ultimately drive meaningful results. This approach goes beyond mere promotion—it's about crafting a narrative that resonates, utilising data-driven insights, and staying ahead of industry trends.
Why the 7 Steps?
Our article is geared towards offering a user-friendly guide with seven key steps designed to help you achieve your business goals with expert guidance.
We kick off by urging you to "start with the end in mind," setting the stage for a purpose-driven marketing journey. From developing a robust strategy and enhancing website content and experience to navigating the intricacies of SEO, paid traffic, and in-bound marketing, we've got you covered.
But here's the secret sauce—amidst all the digital strategies, we emphasise the human touch because, after all, connecting with your audience on a personal level is at the heart of successful digital agency marketing. Let's go!
Step 1 - Start with the End in Mind: Understanding What Your Audience Wants
Achieving success through the services of a digital marketing agency means starting on the right foot. Understand what your audience wants first.
Search Query Types
| % of Search Queries | Search Query Type |
|---|---|
| 99% | Navigational, Informational, Transactional, Commercial |
Brian Dean of Backlinko notes that 99% of all search queries fall into four main types: navigational, informational, transactional, and commercial.
As a small business, instead of losing yourself in the technical tactics, step into your ideal customer's shoes first. Connect with your customer's heart and mind first – what does she want? Really give it a good, long thought. The rest will follow.
Step 2 - Making a Strategy for Digital Agency Marketing
Crafting a strategy for digital agency marketing is your small business's secret weapon. Every agency brings different solutions to the table, so being prepared for meetings is crucial.
Dragonboat.io recommends a marketing roadmap for an effective strategy. This roadmap lets you plot traditional and digital marketing efforts, making it easy to share, gather feedback, generate support, and guide your work.
It's like having a treasure map for marketing success! So, when diving into the world of digital agency marketing, a well-thought-out strategy is your compass.
The Role and Benefits of Hiring a Digital Agency for Small Business Marketing
For small businesses navigating the vast world of digital marketing, enlisting the expertise of a digital agency is a game-changer.
Despite budget constraints, the value that marketing agencies bring is immeasurable. Think of it as having a dedicated marketing team without breaking the bank.
These professionals tailor strategies to suit your limited resources, maximising the impact of every penny spent. And if the agency specializes in your business niche, it's a match made in heaven.
For example here at PowKa Marketing Agency, we specialise in marketing for the KBB sector only (that’s Kitchens, Bedrooms and Bathrooms, a very special niche for us!)
Our in-depth understanding of our industry ensures a targeted approach, making your marketing efforts more effective and efficient.
In fact, you can take a look at just some of the amazing results we have achieved for our clients on our Results page here.
So, don't let a modest budget hold you back—investing in a digital agency tailored to your needs is an invaluable step towards unlocking your small business's full marketing potential.
Step 3 - Optimising Small Business Website Content and User Experience (UX)
Did you know that businesses who improve the user experience of their website can achieve conversion rates as high as 400%!
Transforming your small business's online presence starts with optimising your website’s content and user experience, and that's where a digital agency works wonders. These experts delve deep into understanding your brand, crafting content that not only speaks to your audience but captivates them.
Impact of Improving Website Design Experience
| Conversion Rate Increase | Customers' Willingness to Pay More |
|---|---|
| Up to 400% | 66% |
From engaging copy to visually appealing elements, they ensure your website becomes a digital storefront that leaves a lasting impression.
The strategic role of a digital agency lies in creating a seamless user experience, making navigation intuitive and enjoyable. By prioritising user-centric design, they enhance your website's functionality, encouraging visitors to stay and explore.
The benefits are twofold: a visually appealing website that reflects your brand essence not only on computers but across devices, including phones and tablets, and an optimized user experience that converts visitors into customers.
Step 4 - Search Engine Optimisation (SEO)
When it comes to small business SEO, a digital agency is your secret weapon for skyrocketing visibility.
According to Forbes, a whopping 45.1% of total search engine clicks on desktop devices come from organic clicks. This means users inherently trust organic search results over other sources like paid ads.
Search Engine Click Statistics
| Search Engine Clicks on Desktop Devices | Type of Click |
|---|---|
| 45.1% | Organic |
Enter the strategic role of a digital agency – these wizards of SEO understand the ever-evolving algorithms, ensuring your small business ranks high in search results. By harnessing the power of SEO, your website becomes more than just a digital placeholder; it transforms into a magnet, attracting valuable traffic and potential customers.
So, in the dynamic realm of digital agency marketing, investing in SEO through a trusted partner can be the game-changer your small business needs to thrive in the online landscape.
Step 5 - Paid Traffic
Unlocking the potential of paid traffic for your small business is a strategic move, and a digital agency is your ally in this venture.
Did you know that PPC generates double the number of website visitors compared to SEO? According to Wordstream, it's a game-changer.
By leveraging paid advertising, a digital agency crafts campaigns that precisely target your audience, ensuring your business gets noticed by those who matter most.
Among the plethora of paid ad channels, Facebook ads stand out, consistently reporting some of the highest ROIs.
A digital agency not only understands the intricacies of paid traffic but also tailors campaigns that align with your business goals.
So, if you're looking to supercharge your online visibility and engagement, partnering with a digital agency for paid traffic and ads is the strategic boost your small business needs in the competitive world of digital marketing.
Step 6 - Inbound Marketing
Elevating your small business through inbound marketing is a savvy move, and a digital agency is your key to mastering this strategy.
Here's a compelling stat: content generates a whopping 54% more leads than traditional marketing. A digital agency crafts content that resonates with your target audience, positioning your brand as an industry authority.
Lead Generation Statistics
| Percentage Increase in Leads | Marketing Type |
|---|---|
| 54% | Content Marketing |
What's even more exciting is that 60% of people cite company-created content as a source influencing their purchasing decisions. This underlines the crucial role of inbound marketing in building trust and fostering customer loyalty.
By partnering with a digital agency, your small business can tap into the power of compelling content, turning casual browsers into dedicated customers. So, in the world of digital agency marketing, embracing inbound strategies can be the game-changer that propels your small business to new heights of success.
Step 7 - The Human Touch - Natural Language Processing (NLP)
Navigating the evolving landscape of search engine algorithms requires a shift in strategy, and a digital agency is your guide to this new era. With search engines becoming smarter, the emphasis is now on understanding search intent and utilising natural language instead of resorting to keyword stuffing in your content.
Google, in one of its significant algorithm changes, places a spotlight on Natural Language Processing (NLP), recognising its pivotal role.
According to Site Centre, incorporating NLP into a comprehensive SEO strategy is vital, as it alone cannot guarantee success. Achieving marketing success without NLP is a challenging feat, as it empowers you to delve into both content and query analysis, ensuring your small business not only survives but thrives in the competitive digital landscape.
Partnering with a digital agency provides the expertise needed to seamlessly integrate NLP into your content strategy, making your small business stand out in the age of smarter search engines.
Conclusion
Embarking on the journey of successful digital agency marketing is like setting sail toward business triumph. By implementing the 7 strategic steps discussed, your small business can unlock a world of opportunities, from understanding search intent to optimising website content and user experience.
Remember, every step is a building block for your brand's digital success. With the guidance of a digital agency, tailored strategies come to life, ensuring you not only keep pace with industry trends but lead the way.
So, don't hesitate—take the plunge into the realm of digital agency marketing, and watch as your small business flourishes in the online landscape.
If you are a small or medium business in the KBB sector, drop us a line. Your success story awaits!
