Hiring a Creative Agency in Sheffield? 3 Ways You Could Be Hurting Your Sheffield Kitchen Business Marketing - and What to Do Instead

Are you looking for a creative agency in Sheffield to assist with your kitchen business needs?

Perhaps your sales figures are low. Or you haven’t delivered as many quotes as you were hoping for, the past few months.

You think it is something to do with your marketing. So you Google up 'Creative Agency Sheffield' to seek help.

Hold on though, because you might be asking for trouble.

Unless you know exactly what kind of an agency you seek, you can accidentally set yourself up for a bunch of heartache.

In this article, we look at 3 of the most potent pitfalls, and what to do instead for marketing success.

Pitfall 1 - Relying solely on creative skills (and neglecting actual kitchen business marketing)

Creative agency owners are wizards at producing charming, enticing graphics and visual elements. In fact they are so good that it is easy to lose yourself in the glamour of it all.

Unfortunately when this happens, it is your marketing that suffers.

Kitchen business marketing isn’t just about playing with a bunch of creative videos, images, audio and colour. It is so much more than that.

You must think strategically, come up with a short-medium-long term plan, orchestrate a whole bunch of marketing elements into action and bring your brand to life through multiple touch points.

The creative aspect is only one of those touch points.

So when you go out looking for a creative agency in Sheffield, make sure that they offer a holistic marketing package instead of just doing fancy images and video.

Pitfall 2 - Neglecting local SEO and target audience

Creative agencies in Sheffield that offer marketing services are uniquely positioned to have dual specialities. However it is important to ensure that they are intimately aware of your brand and target audience.

When it comes to SEO, it is charming to chase after high-competition, popular keywords. But the fact is, you are a local business.

And so neglecting local SEO and your Sheffield target audience can be detrimental to your brand.

Always remember to niche down to the intimate details of your local star audience members, and tailor your content to those people.

Pitfall 3 - Not Defining Clear Goals and Metrics for Success

It is one thing to have your marketing services outsourced. It is quite another to be completely clueless about what you will be tracking and why.

Every marketing endeavour has an associated ROI.

In order to be successful, you need to be sure about what your relevant metrics are, and what kind of ROIs are you getting from your investment.

Doing marketing and posting on social media for the sake of just doing it is not only irresponsible, it is detrimental to your investment budget.

So make sure you do your due diligence, figure out what you need to track and why, and bring your creative agency reps on to the same page.

If your agency is good, chances are they will take care of all of this themselves. But it is good to be prepared.

Conclusion

In conclusion, when hiring a creative agency in Sheffield for your kitchen business marketing, watch out for these three common pitfalls.

• First, ensure they offer a holistic marketing package, not just creative skills.

• Second, focus on local SEO and your target audience.

• Lastly, define clear goals and metrics for success to make the most of your investment.

Avoiding these pitfalls will lead to better marketing outcomes for your Sheffield kitchen business.