Kitchen Marketing:
11 Must-Know Tips for KBB Success Online

The world of kitchen marketing is heating up, and if you’re not online, you’re missing out. Check out our roundup of 11 essential kitchen marketing tips to help you stand out, grow your customer base, and succeed in the digital space.

Table of Contents item 7 - PR is nice but
Table of Contents item 8 - First impressions count
Table of Contents item 9 - You are just one person
Table of Contents item 10 - It's a marathon not a sprint
Table of Contents 2 - A little knowledge
Table of Contents item 1 - Strategy VS Tactics
Table of Contents item 4 - No one cares about you
Table of Contents item 3 - Marketing VS Your CNC Machine
Table of Contents item 6 - Make tracking your religion
Table of Contents item 5 - Ads are just plaster on the wounds
Table of Contents item 11 - Never give up free stuff

01 - Focus on Kitchen Marketing Strategy Instead of Tactics 

Kitchen Marketing tactics come and go, but marketing strategy lasts forever (or at least a very long time).

So, make sure you invest time in building a strategy that aligns with your goals.

02 - A Little Knowledge is a Dangerous Thing

Kitchen Marketing is full of buzzwords, but knowing the basics can go a long way.

So it helps to have a surface level understanding of some key things.

Here’s a quick guide to the key terms you should know.

  • Links from other websites to yours that boost your SEO.

  • A collection of articles on your website to educate or engage your audience.

  • Content Management System—a tool like Squarespace (our Favourite!) or WordPress for building and updating websites.

  • The process of promoting your business online using tools like SEO, ads, and social media.

  • Your website’s address, like www.bestkitchencompany.com.

  • Facebook—a popular social platform for connecting with people and businesses.

  • Paid ads on Facebook to reach a bigger or specific audience.

  • Google Analytics 4—a tool for tracking your website’s performance and visitors.

  • Google Business Profile
    (NOT to be confused with Great British Pound!)
    — a free listing tool to promote your business on Google.

  • Paid ads that show up on Google search results and websites.

  • A service that keeps your website online and accessible.

  • Instagram—a social media app for sharing photos and videos.

  • A freebie, like an e-book, offered to collect potential customers’ contact details.

  • Potential customers who show interest in your business.

  • Helping your business show up in local search results, like "kitchen cupboards near me" searches.

  • A collection of email addresses for sending updates and offers.

  • The company that owns Facebook, Instagram, and other digital platforms.

  • Bits of code that describe your web page to search engines and users.

  • A website designed to work well on smartphones.

  • Name, Address, Phone—your business details that need to match online.

  • Building your site’s reputation through links and mentions from other websites.

  • Making your website content clear and search-friendly.

  • Tweaking things to improve performance, like faster loading times or better SEO.

  • Short, entertaining videos on Instagram to grab attention and boost engagement.

  • Making your website easy to find on search engines like Google.

  • Search Engine Results Pages—the lists of links you see after searching on Google.

  • Quick, vertical videos on YouTube for fast and fun content.

  • Platforms like Facebook, Instagram, and LinkedIn where you connect with your audience.

  • Temporary, full-screen posts on platforms like Instagram or Facebook that disappear after 24 hours.

  • Fixing your website’s setup so search engines can find it easily.

  • Measuring what’s working and what’s not in your online marketing.

  • User Experience—how easy and enjoyable your website is to use.

03 - Your CNC Machine and Kitchen Marketing are More Similar Than You Think

And just like you maintain your CNC machine with regular investment, your kitchen marketing needs ongoing attention and a budget to keep it running smoothly and driving results.

04 - No One Cares About Leaving You Reviews

You’ve got to ask.

Repeatedly.

Across different channels.

So don’t be afraid to follow up, whether it’s days, weeks, or even months later.

05 - Advertising won’t fix a weak brand or poor kitchen marketing strategy

You have to build a solid foundation first.

Then let your advertising amplify what’s already working.

06 - Tracking and analytics should be baked into your day-to-day kitchen marketing tasks

Don’t just set it and forget it.

Track your kitchen marketing progress regularly to keep improving.

07 - PR is nice to have, but …

…don’t obsess over it initially.

Remember, PR is just one part of your bigger kitchen marketing puzzle.

08 - Your customers are seeing you for the very first time online

So make sure you make a good impression.

Pay attention to your web presence. 

And start with your kitchen business website.

09 - If you’re just starting out, you can’t be everywhere at once.

So pick one piece of the strategic kitchen marketing puzzle and roll with it before moving on.

10 - Kitchen Marketing is a Long-Term Game

It’s a marathon, not a sprint.

So be patient and give it time.

11 - Grab on to Free Marketing Trials With Both Hands

And if you're in the UK, get a full month of free digital marketing for your kitchen business today with PowKa KBB Marketing Agency.